Social Norms Pioneer H. Wesley Perkins to Visit UMC October 29-30, 2003


H. Wesley Perkins	Social Norms Pioneer H. Wesley Perkins to Visit UMC October 29-30 H. Wesley Perkins, one of the originators and foremost leaders of the social norms approach to substance abuse prevention and health promotion, will visit the UMC campus October 29-30. His book, The Social Norms Approach to Preventing School and College Age Substance Abuse, is one of the promising new approaches to campus alcohol abuse prevention and is essential reading for student personnel administrators and other drug abuse counselors. Currently Perkins is professor of sociology and director of the award-winning Alcohol Education Project at Hobart and William Smith Colleges in Geneva, New York. Perkins has published extensively in alcohol and other drug problems and is a frequent speaker and consultant for educators and health professionals working with youth and young adults. In 1999 he received the Outstanding Service Award from the Network: Addressing Collegiate Alcohol and Other Drug Issues. While at UMC, Perkins will provide training on his social norms approach to faculty, staff, and students. He will present a free public discussion on his work and related issues on Wednesday, October 29, at 7:30 p.m. in Kiehle Auditorium. A press conference has also been scheduled for Thursday, October 30, at 1 p.m. in room 131 of Sahlstrom Conference Center. The public is welcome to attend both events. Perkins’ visit is being sponsored by a U.S. Department of Educations grant that UMC received to help prevent high risk drinking behaviors of students. Perkins’ book offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods of preventing substance abuse among young people. The proven social norms approach outlined in his book identifies young people’s dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States. Posted 10/23/2003 Contact: Andrew Svec, 218-281-8435
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H. W. Perkins
H. Wesley Perkins

Social Norms Pioneer H. Wesley Perkins to Visit UMC October 29-30

H. Wesley Perkins, one of the originators and foremost leaders of the social norms approach to substance abuse prevention and health promotion, will visit the UMC campus October 29-30. His book, The Social Norms Approach to Preventing School and College Age Substance Abuse, is one of the promising new approaches to campus alcohol abuse prevention and is essential reading for student personnel administrators and other drug abuse counselors.

Currently Perkins is professor of sociology and director of the award-winning Alcohol Education Project at Hobart and William Smith Colleges in Geneva, New York. Perkins has published extensively in alcohol and other drug problems and is a frequent speaker and consultant for educators and health professionals working with youth and young adults. In 1999 he received the Outstanding Service Award from the Network: Addressing Collegiate Alcohol and Other Drug Issues.

While at UMC, Perkins will provide training on his social norms approach to faculty, staff, and students. He will present a free public discussion on his work and related issues on Wednesday, October 29, at 7:30 p.m. in Kiehle Auditorium. A press conference has also been scheduled for Thursday, October 30, at 1 p.m. in room 131 of Sahlstrom Conference Center. The public is welcome to attend both events. Perkins’ visit is being sponsored by a U.S. Department of Educations grant that UMC received to help prevent high risk drinking behaviors of students.

Perkins’ book offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods of preventing substance abuse among young people. The proven social norms approach outlined in his book identifies young people’s dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.

Posted 10/23/2003
Contact: Andrew Svec, 218-281-8435

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