Marketing

Bachelor of Science (BS)

Marketing is everywhere. It grabs our attention, influences our preferences, makes us fall in love with brands, and ultimately entices us to spend money. Marketing is an essential business process that manages the flow of products from the point of conception to the point of consumption. Marketers dig into the minds of consumers using psychological and behavioral techniques. Students in the marketing major will learn skills and strategies to help them identify the customers' needs and wants. Students will also study the challenges facing marketers in the global business environment and develop the critical thinking skills needed to be successful. 

Also offered...

Key Features

Key Features

  • We teach marketing hands-on so students DO marketing. Through experiential learning projects, students work with regional businesses to conduct exploratory marketing studies. These projects range from strategic marketing plans that address the long-term focus of an organization to consumer analysis reports that investigate behavioral trends customers exhibit.
  • Faculty ENGAGE students. The faculty at UMC have a blend of academic knowledge and “real-world” experience. The small class sizes allow professors to successfully share their marketing knowledge and experience.
  • Students USE current technology and techniques in marketing. As a student, you will use the latest statistical data packages and business analytics to help you make informed marketing decisions.
  • Marketing students gain work experience through internship opportunities and applied course work making them work ready.
  • The Marketing program is ideal for transfer students with an AS or AAS degrees, incoming freshman, and graduates currently working in the field of business.

Program Requirements & Curriculum

Program Requirements & Curriculum

To view the current Marketing, BS curriculum, visit our catalog site:
View Marketing, BS curriculum

Also, we offer a minor in Marketing:
View Marketing minor curriculum

Careers

Careers

  • Account manager
  • Advertising sales agent
  • Promotions manager
  • Sales representative
  • Marketing manager
  • Sales managers
  • Market research analyst
  • Public relations managers and specialists
  • Retail sales worker
  • Wholesale and manufacturing sales representative
  • Copy writer
  • Market analysis/ strategic research
  • Marketing director
  • Marketing coordinator
  • Marketing communications manager/director
  • Product manager
  • Brand Manager
  • Event planner
  • Consumer representative

 

Salaries and Career Opportunities

Employment in advertising, promotions, and marketing management is expected to grow 14% from 2010 to 2020. This industry will continue to be essential for organizations as they seek to maintain and expand their share of the market. 
Annual wages depend on the job title and responsibilities. The median wage for marketing managers in 2010 was $112,800 with the lowest 10% earning less than $57,750 and the highest 10% earning more than $166,400.

Source: Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, 2012-2013 Edition.

 

The UMC Online Advantage

The UMC Online Advantage

Personal, Prestigious 

Earn a prestigious University of Minnesota degree in an affordable, close-knit campus setting. The University of Minnesota is one of the most comprehensive public universities in the United States and ranks among the most esteemed. As a coordinate campus of the University of Minnesota system, the U of M, Online offers access to world-class teaching, learning and research resources, as well as enhanced internship and undergraduate research opportunities. As a graduate, your diploma features one of the most respected names in higher education.

Individual Attention and Mentorship

You expect an education that not only focuses on your needs but also allows your talent and interests to shine through. The dedicated faculty and staff at the U of M, Online serve as true mentors, offering prompt personalized attention catered to an online learner. You will have the opportunity to communicate with advisers and other students by participating in discussions, and other interactive tools to give you an exceptional educational experience.

A Technological Edge 

The University of Minnesota, Online allows you to learn anywhere, anytime. You will have the flexibility to access your courses 24/7 without having to worry about leaving work or home to get to class. The U of M, Online utilizes a broad variety of technological tools that make learning online easy! Employers consistently report that the U of M, Online graduates they hire are extremely well prepared for the demands of today's technological workplace.

Global Perspectives

As a University of Minnesota, Online student, you have the opportunity to study abroad! The U of M, Online through the Crookston campus has made it a priority to promote an understanding of diversity and global perspectives and to offer you the resources, programs and activities necessary for you to succeed in today's global economy. Our international recruitment efforts bring students from more than 20 countries, and our Study Abroad program offers more than 300 opportunities for you to study in 67 different countries. There are also numerous cultural activities and clubs to participate in. We offer many ways for you to expand your worldview, gain international experience, and make connections with people from across the globe.

Applied Learning and Internships 

Learn and do! Online learners have the opportunity to participate in hands on internships. Our internship programs give you the chance to practice the principles and theories you've learned in your courses and make contacts with potential employers that are near you. The Undergraduate Research Opportunities Program (UROP) is also available to all students and allows online learners to design and conduct research as an undergraduate!

No Out-of-State Tuition and Transfer-Friendly

The U of M, Crookston is the affordable choice for anyone! Whether you live just across the border, across the country or on the other side of the ocean, you pay the same as those who live in Minnesota. We offer an incredible value that's also extremely transfer-friendly. Our staff will work with you to make sure your credits count. Our faculty advisers will personally talk with you about career goals, degree interests and review your records to develop a plan, and our transfer specialist will help make the process as smooth as possible. 

Excellent Job Placement

The Crookston campus has a reputation for a job placement rate of more than 93% for students in their field of study within six months of graduation. Some programs on our campus have even a higher rate of placement.

Online Faculty

Online Faculty

Lecturer
(218) 281-8188
M.B.A.
Lecturer
(218) 281-8178
Teaching Specialist, Online Academic Advisor
(218) 281-8429
Instructor
(218) 281-8190
M.B.A.
Teaching Specialist, Online Academic Advisor
(218) 281-8179

Related Majors, Minors & Programs...

Interested in a double major or minor to complement your Degree? Check out these other programs at UMC: