Student Perceptions of the "Small Campus. Big Degree." Marketing Theme
A survey of current University of Minnesota Crookston students was conducted March 22 through April 4, 2018. The survey asked students about their perceptions of the "Small Campus. Big Degree." marketing theme.
The University of Minnesota Crookston has used the marketing theme “Small Campus. Big Degree.” for a number of years. As a system campus of the University of Minnesota, the U of M Crookston offers a highly regarded name brand in higher education with access to world-class teaching, learning, and research resources—all in a smaller, more personal campus setting that’s very much like a private school. That’s what “Small Campus. Big Degree.” aspires to reflect.