Color & Type for the Crookston Campus

From Ph.D. hoods to athletic uniforms, color has been used for centuries to indicate affiliation with a university—it's an essential part of our institutional identity. The official colors of the University of Minnesota are maroon and gold.

Colors: Print and Web

To promote the University's brand, use maroon and gold as the predominant colors in designs for print and the Web. The Golden Eagle logo uses the same gold and the one-color option can be printed in maroon, gold, black or white as well.

Print Colors:

Uncoated Paper
Gold: Pantone 116U
Maroon: Pantone 201U

Uncoated Paper (CMYK)
Gold: C:0 M:16 Y:100 K:0
Maroon: C:0 M:100 Y:63 K:29

Coated Paper
Gold: Pantone 136C
Maroon: Pantone 202C

Coated Paper (CMYK)
Gold: C:0 M:27 Y:76 K:0
Maroon: C:0 M:100 Y:61 K:43

Web Colors:
Gold: R:255 G:204 B:51 (#FFCC33)
Maroon: R:122 G:0 B:25 (#7A0019)

Complementary Approved Colors/Tints to accent maroon and gold

Approved colors

For more information on color usage in online communications, e-mail E-Communications Manager Amber Bailey at albailey@umn.edu.

Academic Department Colors 

The U of M Crookston's four academic departments utilize the traditionally accepted colors of each department's primary discipline. Graduates' tassels are of the corresponding color at commencement ceremonies. The color is also used to signify the departments on banners hung above the commencement stage. Departments may choose to use these colors in other related projects. See the color chart below.
academic department color chart

The colors are:

Maize for Agriculture & Natural Resources  Pantone 600 C
Drab for Business  Pantone P 32-9 U
White for Liberal Arts & Education
Science Gold for Math, Science & Technology  Pantone 15-0955 TCX

Print Typography

Like color, consistent use of typography helps ensure that we're speaking with one voice. The University's suggested fonts are Frutiger, Helvetica Neue, Hoefler, Neutraface and Times New Roman, and Univers for print materials.

Recommended Headline Font: Neutraface

The headline font used across the University of Minnesota system is Neutraface, the Driven to Discover brand typeface. It is recommended for use as a headline font.

Nutraface example

For Easy Readability

  • Use a 10-point type size or larger.
  • Limit your use of type treatments (such as bold type, italics and underlining) to three treatments or fewer per publication.
  • Use type size to clearly distinguish between headlines, subheads and body copy, and apply those elements consistently.
  • Select a headline font that is a sans-serif, such as:
    • Neutraface
    • Univers
    • Frutiger
    • Helvetica Neue
  • Select a body font that is a serif, such as:
    • Hoefler Text Roman
    • Times New Roman

The following are suggested print fonts:

Typeset examples

Univers and Times New Roman are the approved font families for all print materials. Additional typefaces may be used is rare instances when necessary to place emphasis or convey an intended message.

Typeface examples

For more information on using typography in a clear, consistent way in all University communications, refer to the Crookston campus Publications style guidelines.