University Relations

Charged with building trust, understanding, and pride in the University of Minnesota, the Office of University Relations serves as the central communications office for the University of Minnesota Crookston. We support the mission of the campus through the following:

  • Sharing information about campus programs and events as well as the accomplishments of students, faculty, staff, and alumni
  • Serving as a primary contact point between the campus community and the general public
  • Maintaining relationships with the independent media across our region and state
  • Providing leadership and support for the marketing and promotional efforts of departments across the Crookston campus
  • Consulting with University Relations staff across the five campuses of the U of M system to reinforce system-wide goals and objectives

Please Note: If you are looking for contact information for the U of M Twin Cities Campus (Minneapolis/St. Paul), please visit www.umn.edu/urelate or call 612-624-6868.

Students, faculty, and staff are reminded to direct all news releases, event information, photos, and other communication meant for external audiences through the University Relations Department. 

News/Events Information and Media Relations

News/Events Information and Media Relations

News/Events Information and News Releases

The students, faculty, and staff at the U of M Crookston--as well as their work and achievements--are often newsworthy. At UMC University Relations, we:

  • Publicize stories about institutional priorities, university programs, and campus events as well as faculty, staff, and student accomplishments.
  • Help reporters find faculty sources to comment on news ranging from developments in agriculture to the latest trends in business.
  • Provide public relations support and counsel to departments including the development of communications plans and messages.
  • Write and distribute press releases for and about the campus community.
  • Publish The Torch, our alumni magazine.
  • Manage UMC's official social media channels.

Media Relations 

Students, faculty, and staff are reminded to direct all news releases, event information, photos, and other communication meant for external audiences through the University Relations Department. University Relations staff members are not only the officially designated media relations contacts, they also have the expertise and established connections to local and regional media to help maximize promotion and to disseminate information through the proper channels. They will determine the most appropriate course or courses of action. Working with them also ensures appropriate formatting, consistent University branding, optimal timing, sharing on official social media sites, and overall coordination of information and event promotion for the campus as a whole. 

  • Elizabeth Tollefson is the primary contact for drafting of new releases and feature story writing, including stories for Torch alumni magazine.
  • Andrew Svec is also a resource in this area as well as for advertising of campus events and programs.
  • Athletics related news releases are handled by Shawn Smith, sports information director. 

Have a News Release to Submit to University Relations?

Publicity Request Form
Individuals from the campus may provide University Relations with the details needed to evaluate the newsworthiness of their material and set priorities, and, in turn, help us promote the U of M Crookston in an effective and efficient manner.

News Release Resources

Writing Style Guide for Publications and Advertising
To ensure consistency in representing the University of Minnesota Crookston, while allowing flexibility to promote individual sub-brands, the following guidelines should be followed.

PDF File Icon News Release Style and Procedures
Criteria to follow when composing news releases.

PDF File Icon Experts List
Our Experts List identifies a number of campus authorities who have agreed to discuss their various areas of expertise with representatives of the news media.

For more information about these resources, contact Elizabeth Tollefson, assistant director of communications, at 218-281-8432 or ltollefs@umn.edu.

Facts & Figures about the University of Minnesota Crookston

With a strong tradition of technology-enhanced teaching and learning, the University of Minnesota Crookston serves as the University of Minnesota’s major presence in Northwest Minnesota. UMC provides both experiential, career-oriented degree programs as well as high-quality online programs, while connecting its teaching, research, and outreach to rural economic development and service to the region and beyond. Enrolling approximately 1,800 undergraduate students from more than 20 countries and 40 states, the Crookston campus offers a supportive, close-knit atmosphere, top-level technology, and a distinctive career-oriented education that leads to a prestigious University of Minnesota degree.

As of September 2016, students may select from 34 undergraduate majors (bachelor’s degrees), 23 minors, 40 concentrations, and 14 online majors. Faculty and staff serve as true mentors, offering personalized attention through a student/faculty ratio of 16:1. As the original “Laptop U” with more than 20 years of technological leadership, the U of M Crookston provides each student and faculty member with his or her own laptop computer and helps them develop superior technology skills. Taken together, these features have given the Crookston campus a reputation of producing graduates who are well prepared to begin their careers or to continue on to graduate programs.

Additional Resources

Marketing and Graphic Standards

Marketing and Graphic Standards

University Relations develops marketing, branding, and communication strategies that promote a focused, consistent, and positive image among internal and external stakeholders and the general public. Our goals are to promote, protect, and manage the University's reputation and image; develop and implement advertising and marketing campaigns to communicate key messages about the value of UMC; and develop promotional partnerships.

Other institutional marketing activities include coordinating the externally focused and promotional information of UMC's website, developing and producing various campus promotional publications in collaboration with other campus entities, and to maintain consistent graphics standards for the official brands and marks of the University of Minnesota system and the University of Minnesota Crookston campus.

Resources

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For more information about these activities, contact Andrew Svec, director of communications, at 218-281-8438 or asvec@umn.edu.

Photography and Image Library

Photography and Image Library

Campus Photography

UMC maintains an extensive photo library of the campus as well as its students, faculty, staff, and programs. Departments and units should schedule photo shoots and other photographic needs at least two weeks in advance of the desired photo date. The UMC photography office is located in 120 Kiehle Building.

For more information, contact the audio/visual media producer, Terry Tollefson, at toll0137@umn.edu 218-281-8394.

Image Library

University Relations maintains an image library as central source for University of Minnesota Crookston logos and selected photos from across campus. The image library includes current versions of the University's wordmark, block M, and Golden Eagle logos in official colors, making it easy to incorporate them in your communications. The image library can be available to Crookston campus faculty and staff via the campus network; please contact Andrew Svec at asvec@umn.edu to gain access to this resource.

Branded Templates - Office Inserts, PowerPoint, Email Signatures, Etc.

Branded Templates - Office Inserts, PowerPoint, Email Signatures, Etc.

As the unit charged with ensuring the campus maintains U of M brand standards and guidelines, University Relations serves as a resource for campus departments and units in this area.

Office Name Inserts and Office Hour Sheets
These Word documents follow U of M guidelines for readabiltiy. Faculty and staff may download them, add their information, and print and post. Simple, standard fonts are used for readability.

PowerPoint Templates for Presentations
These PowerPoint templates may be used for various presentations when a U of M Crookston branded look is desired. There are several from which to select.

University of Minnesota Email Signatures
In an effort to establish consistency in the way employees share contact information with various audiences, an email signature standard has been developed for the entire U of M system. This standard is based on email signature best practices and does not allow for the addition of graphics or images. A general sample is listed below for reference. Follow this link for full information and other examples.

Chris Johnson, Ph.D.
Assistant Professor | Math, Science & Technology Department | www.umcrookston.edu/mst
199 Dowell Hall Annex, 2900 University Avenue, Crookston, MN 56716-5001
University of Minnesota Crookston | www.umcrookston.edu
cjj@umn.edu | 218-555-5555 | c. 218-555-5555

Note for reference for UMC Academic Departments: shortened URLs are available for your use. See immediately below. They are case sensitive (all lowercase).

Agriculture & Natural Resources Department: www.umcrookston.edu/agnatr
Business Department: www.umcrookston.edu/businessdept
Liberal Arts & Education Department: www.umcrookston.edu/lae
Math, Science & Technology Department: www.umcrookston.edu/mst

Printing and Design

Printing and Design

The Printing and Design Unit, operated through University Relations, offers printing, design, publication layout, and electronic media conversion to faculty, staff, campus departments, and student organizations. Staff members work with clients to provide estimates, to design publications, and to deliver printed materials of all kinds. They maintain very competitive pricing while offering these services in a convenient on-campus location. They also help ensure your documents meet the graphics standards for the official brands, logos, and marks of the University of Minnesota system and the University of Minnesota Crookston campus. If your project lies outside of the services they can provide on campus, they will work with you to identify and price out an external vendor.

Learn more about UMC's Printing and Design Services >>>

Public Relations

Public Relations

Public Relations

In addition to news and public information, University Relations leads and helps coordinate campus public relations. Some of the major public relations activities include:

  • Coordination and staffing of a booth at the Polk County Fair in July
  • Coordination and planning of UMC activities for Crookston’s annual Ox Cart Days celebration in August, including hosting the annual Ice Cream Social and coordinating UMC’s participation in the Torchlight Parade.
  • Planning and promotion of Maroon and Gold Fridays within the business community in Crookston.
  • Coordinating appearances of Regal the Golden Eagle, UMC’s mascot, for non-athletics related events. (UMC Athletics coordinates Regal’s appearance at games and other athletics-related events.)
  • Work with the City of Crookston on the development and operation of the Crookston Campus and Community Connection (also called C4), a group working to enhance the already strong relationship between the campus and the local community.

For more information about these activities, contact Andrew Svec, director of communications, at 218-281-8438 or asvec@umn.edu.

Media Relations 

University Relations staff members are not only the officially designated media relations contacts, they also have the expertise and established connections to local and regional media to help maximize promotion and to disseminate information through the proper channels. They will determine the most appropriate course or courses of action. Working with them also ensures appropriate formatting, consistent University branding, optimal timing, sharing on official social media sites, and overall coordination of information and event promotion for the campus as a whole. Students, faculty, and staff are reminded to direct all news releases, event information, photos, and other communication meant for external audiences through the University Relations Department. 

  • Elizabeth Tollefson is the primary contact for drafting of new releases and feature story writing, including stories for Torch alumni magazine.
  • Andrew Svec is also a resource in this area as well as for advertising of campus events and programs.
  • Athletics related news releases are handled by Shawn Smith, sports information director. 

Facts & Figures about the University of Minnesota Crookston

With a strong tradition of technology-enhanced teaching and learning, the University of Minnesota Crookston serves as the University of Minnesota’s major presence in Northwest Minnesota. UMC provides both experiential, career-oriented degree programs as well as high-quality online programs, while connecting its teaching, research, and outreach to rural economic development and service to the region and beyond. Enrolling approximately 1,800 undergraduate students from more than 20 countries and 40 states, the Crookston campus offers a supportive, close-knit atmosphere, top-level technology, and a distinctive career-oriented education that leads to a prestigious University of Minnesota degree.

As of September 2016, students may select from 34 undergraduate majors (bachelor’s degrees), 23 minors, 40 concentrations, and 14 online majors. Faculty and staff serve as true mentors, offering personalized attention through a student/faculty ratio of 16:1. As the original “Laptop U” with more than 20 years of technological leadership, the U of M Crookston provides each student and faculty member with his or her own laptop computer and helps them develop superior technology skills. Taken together, these features have given the Crookston campus a reputation of producing graduates who are well prepared to begin their careers or to continue on to graduate programs.

Additional Resources

Website Management and Development

Website Management and Development

Maintenance and design work on the official campus website is coordinated by the e-communications manager. Individuals and departments that wish to have web-based information updated should work with the e-communications manager to keep online information current. Full departmental or unit website redesigns should be discussed well in advance of the desired post date. The e-communications manager can help develop timelines, refine and develop content, and coordinate design and photography with University Relations and the units and departments. The UMC Web design office is located in 139 Kiehle Building.

For more information, contact Amber Bailey, e-communications manager/associate program director.

Find issues or have comments about our UMC website?

Please fill out our "Contact the U of M Crookston Webmaster" form.

Regal the Golden Eagle

Regal the Golden Eagle

Regal the Golden Eagle Regal the Golden Eagle, Mascot of the University of Minnesota Crookston

Regal the Golden Eagle is the official mascot of the University of Minnesota Crookston. To arrange appearances of Regal, contact University Relations at 218-281-8438 or urumc@umn.edu

History of Regal the Golden Eagle

When the University of Minnesota, Crookston changed its mission to offer baccalaureate level degree programs in 1993, the campus entered a new chapter in its history.  Many among the campus community believed a new team name and mascot should be chosen to signify that important change.  A campus-wide discussion began.  Students, staff, faculty, and alumni shared their thoughts and ideas for names.  Some suggested names included the Pride, Northstars, Trailblazers, the Storm, and the Phoenix among others.  Faculty within the Natural Resources Program suggested the name Golden Eagles, and that name resonated with the campus community.  

In November 1995, at a Teambackers Banquet, the University of Minnesota, Crookston announced that a new name had been chosen for its athletics teams.  The original design of the logo and mascot image was done by Del Wriht, who worked in Media Services at that time.  Soon after, a contest to name the Golden Eagle took place, and students, faculty, and staff submitted 66 different names for consideration.  From those names a committee selected the name Regal, meaning “of great magnificence, splendid.”  And so Regal the Golden Eagle was born.  The winning name was submitted by Trevor Brekken, a plant industries management major from Crookston.  The new Golden Eagles name, logo, and mascot were launched for all teams beginning in the fall of 1996.

In 2001, Regal received a facelift when University Relations began work with AdMonkeys, a regional graphics and advertising agency.  The various athletics teams, the Crookston Student Association, and other student groups, along with faculty and staff, all played a role in refining the look of the official logo.  Several revisions later, the current look of the logo of the Golden Eagles was adopted.  As soon after, Regal the Golden Eagle mascot began appearing at games and across campus on Maroon and Gold Fridays. 

Below: Regal proudly stands at the center with Champ, the Duluth Bulldog; Goldy Gopher from the Twin Cities campus; the Rochester Raptor; and .Pounce, the Morris Cougar.

The five U of M campus mascots: Champ, Goldy, Regal, the Raptor, and Pounce

Campus Publications & Social Media

Campus Publications & Social Media

University Relations leads the efforts on a number of campus publications.

The Torch
The Torch is the official magazine of the University of Minnesota Crookston. 
The Torch is published three times a year and is the official publication for all alumni and friends of the University of Minnesota Crookston. The spring issue is an annual report that also features our donor appreciation list. Torch editor: Elizabeth Tollefson, assistant director of communications

The Crookston Campus E-Update 
The Crookston Campus E-Update highlights administrative activities and programs on campus. It is published twice each month August thru April and once each month in the summer, May through July. E-Update editor: Andrew Svec, director of communication.

Insight Radio 
Insight is a 10-minute weekly radio broadcast celebrating students, faculty, staff, and services and activities at the University of Minnesota Crookston. It airs on KROX 1260 AM, Crookston, Minn., at 8:40 a.m. on Saturdays. Insight is hosted by student communications assistants employed by University Relations. Coordinator: Elizabeth Tollefson, assistant director of communications

University Relations also manages a number of social media channels:

Coordinator: Elizabeth Tollefson, assistant director of communications

Campus Experts List

Campus Experts List

The University of Minnesota Crookston (UMC) Experts List identifies a number of campus authorities who have agreed to discuss their various areas of expertise with representatives of the news media. If you have any questions regarding this list, please contact Elizabeth Tollefson at 218-281-8432 or ltollefs@umn.edu.

PDF File Icon UMC Experts List
updated December 2017

Faculty & Staff - Get added to the UMC Experts List!
UMC faculty and staff are encouraged to submit their information for the UMC Experts List.

Policies and Procedures

Department Faculty & Staff

Department Faculty & Staff

Copy Center Equipment Operator
(218) 281-8403
Graphic/Multimedia Designer
(218) 281-8379
Director of Comm, PR Marketing
(218) 281-8438
Graphic/Multimedia Designer
(218) 281-8402
Pub/Int Rel Comm Consultant
(218) 281-8432
Audio/Visual Media Producer
(218) 281-8394

University Relations

University of Minnesota Crookston

117 Kiehle Building

2900 University Ave

Crookston, MN 56716

PHONE: 218-281-8428

FAX: 218-281-8440

urumc@umn.edu

Hours

M-F 8:00 am - 4:30 pm