Sport and Recreation Management

Bachelor of Science (BS)

Accreditation Council for Business Schools and Programs (ACBSP) LogoIf you want a career in a growing field that is ever-changing, fast-paced, and sport-related then consider a Bachelor of Science degree in Sport and Recreation Management (SRM). At University of Minnesota Crookston, we prepare our SRM students for careers with professional, collegiate, and community sport organizations. Graduates have the skills necessary to be part of an industry with a net worth over $422 billion.

Sport & Recreation Management Quick Facts (PDF)

This program is also offered as...

Key Features

Key Features

Accreditation Council for Business Schools and Programs (ACBSP) Logo

  • The Sport and Recreation Management (SRM) degree is now taught online and on-campus. Couple this program with UMC's Coaching minor (offered only on campus).
  • Sport and Recreation Management students gain work experience through internship opportunities and applied course work, making them work ready.
  • The SRM program is ideal for transfer students with AS or AAS degrees, incoming freshman, and people currently working in the field of business.
  • A student is presenting to the classInside the classroom, students gain practical SRM related experience through experiential learning projects and real-world case studies and scenarios taking place in the sport world right now. Outside of the classroom, students in the SRM program gain hands-on experience through job shadowing, networking, study abroad opportunities, and a required internship.
  • Faculty engage students through their unique blend of academic knowledge and “real-world” experience. Our small class sizes allow professors to successfully share their SRM knowledge and experience.
  • Two students workingStudents will have comprehensive working knowledge of finance, creativity, and business planning.
  • UMC also offers a Sport and Recreation Management Minor and Sport and Recreation Management Certificate and is available to complete on-campus or online. Coursework in this certificate covers many different aspects of sport and recreation management: management and marketing as it relates to the sport industry, sport ethics, leadership, facility management, event planning, sport communication, psychological, and sociological aspects of sport.

Program Requirements & Curriculum

Program Requirements & Curriculum

To view the current Sport and Recreation Management BS curriculum, visit our catalog site:
View Sport and Recreation Management BS curriculum

To view the current Sport and Recreation Management minor or certificate curriculum, visit our catalog site:

Associated Clubs & Organizations

Associated Clubs & Organizations



Manager-Level Position with professional sports teams - $65,000 - 125,000
Entry-level positions: $35,000 - 42,000

Sport Management

  • Account manager
  • Athlete relations coordinator
  • Athletic academic advisor
  • Athletic administrator
  • Community relations
  • Compliance director
  • Equipment manager
  • Event coordinator
  • External relations
  • Facilities manager
  • Fundraiser
  • General manager
  • Golf course manager
  • Ice arena manager
  • Marketing
  • Promotions
  • Marketing and promotions
  • Operations
  • Product development
  • Product distribution
  • Programming
  • Public relations
  • Publicity/media relations
  • Recruiter
  • Sales
  • Sport agent
  • Sport equipment retailing
  • Sport store management
  • Sports administration
  • Sports broadcasting
  • Sports information director
  • Sports journalism
  • Sport psychologist
  • Stadium management
  • Talent scout
  • Ticket operations managers


  • Assistant coaching
  • College coaching
  • Head coaching
  • High school coaching
  • Professional coaching

Youth Services/Development

  • After school activities director
  • Boys club director
  • Girls club director
  • Summer camp director
  • Youth program director
  • Youth services provider

Potential Employers

  • Arenas/stadiums
  • Colleges/Universities
  • Golf courses
  • Health clubs
  • High schools
  • Intercollegiate athletics
  • Newspapers/magazines
  • Professional athletes
  • Professional teams
  • Recreation department
  • Semi-professional sport teams
  • Sporting goods manufacturers
  • Sporting goods dealers
  • Sporting goods stores
  • Sports associations
  • Sports facilities
  • Sports marketing-related firms
  • TV/radio stations
  • Youth camps
  • Youth sport programs

Student Stories

Student Stories

Jeremy Neuman, a student majoring in Sport & Recreation Management at the U of M Crookston, tells about his experiences attending the Crookston campus and his impressions of the major, a related internship, the campus, and its faculty as well as the overall culture of the Crookston.

Mikayla JonesFor any undergraduate, presenting at an international conference is extraordinary. When that conference takes you to the Swiss Alps for a presentation that combines both your love of sport and your love of marketing, that’s epic. When Assistant Professor Eddie Walker asked junior Mikayla Jones to work on research looking at donor involvement in corporate responsibility within college athletics, she jumped at the chance. Learn more.



Greenberg headshotIn the spring of 2017, honors student Zach Greenberg had an opportunity to speak at a conference about something he loves—sports. The sport and recreation management major will present at the International Association for Communication and Sport’s summit conference, held March 30 through April 2 in Phoenix, Ariz. Greenberg will present with Assistant Professor Danielle Johannesen along with professors from Duquesne University and University of Wisconsin Stout on famous sports venues. Greenberg’s research and presentation are focused on the U.S. Bank Stadium and will expand on research from a recent book, Iconic Sports Venues: Persuasion in Public Spaces, published by co-editors Johannesen and Professor Mark Huglen. Learn more.



Brock AnundsonBrock Anundson (right), a 2005 sport and recreation management graduate, has been working in operations with the United States Olympic Committee at the U.S. Olympic Complex in Colorado Springs since January 2011. Read more in the Fall 2012 Torch magazine article "Olympic Role





Jamie ZelinskyJamie Zelinsky '11 a sport and recreation management graduate and former Golden Eagle women's basketball player shares about her academic and athletic experience at UMC in the "Passion, Persistence Lead to Play" article in the Fall 2009 Torch magazine.





Derek Ricke '11 from Park Rapids, Minnesota, and sport and recreation management major tells about his experience at UMC.

The UMC Advantage

The UMC Advantage

Small Campus. Big Degree.

Did you know a degree from the University of Minnesota is recognized all over the world? True story. As a system campus of the University of Minnesota system, the U of M Crookston offers access to world-class teaching, learning, and research resources—all in a smaller, more personal campus setting that’s very much like a private school. The University of Minnesota is internationally recognized and respected by not only intellectuals and academic movers and shakers, but major employers who want to hire the best and brightest—namely, you.

Learning and Doing

At the U of M Crookston, you won’t spend all your time behind a desk. Our curriculum is designed around experiential learning, which means we want you to have as much hands-on learning as possible. Depending on your major, you’ll find opportunities to be in the field, the lab, the classroom, or engaging in simulated scenarios that give you a competitive edge when you enter the workforce or head to grad school. You’ll learn the concepts and then actively apply them through projects, field trips, site visits, internships, and interactions with professionals in the field.

Caring Faculty and Staff

Our faculty and staff members are respected not only for their knowledge and skills, but also because they care about you as an individual. They serve as true mentors, offering personalized attention through small class sizes, a student-faculty ratio of 16:1, and by working closely with you as advisors. They take the time to welcome you to the UMC community, watch you grow as a leader and scholar, and help you connect with alumni and other experts.

A Technology-Rich Environment

At the U of M Crookston, we offer every student a laptop computer from day one. Everyone is tech-savvy, wi-fi is everywhere and learning happens in many ways, including simulations, applications and video presentations. It’s a virtual tech-topia! So, when you graduate, you’ll have all the latest technology skills, giving you a competitive edge. Employers consistently report the UMC graduates they hire are their “go to” people for technology and are well prepared for the demands of today’s technological workplace.

Internships, Job Placement and Grad School

More than 87% of U of M Crookston graduates gain full-time employment in their field or enroll in graduate or professional school within one year of graduation. That’s a fact. We’ll sure miss you when you graduate, but we know as a proud Golden Eagle alum, you’ll want to come back to cheer us on at homecoming or catch up with your favorite professors.

Internships. They’re a great way to earn college credit, add to your resume and help answer the question, “is this really what I want to do?” You can find internship opportunities with everyone from the business down the street to Fortune 500 companies. Or maybe grad school is in your future. U of M Crookston students get the educational requirements and resources they need to apply to an array of graduate programs from veterinary science to med school to an MBA program. Many go on for more education in a variety of other fields.

Opportunities for undergraduate research also add real value to your educational experience by allowing you to design and conduct research while working alongside faculty mentors. Research experience is especially helpful if you plan to attend graduate school.

One-Rate Tuition and Scholarship Options

Whether you live in Minnesota, just across the border, across the country, or on the other side of the ocean, you pay the same tuition rate, and the U of M Crookston’s tuition rate is a real value because it’s the lowest of the five campuses that make up the U of M system. Additionally, with merit-based scholarships guaranteed based on GPA and ACT scores and more than 300 specialty scholarships, we really do help make college affordable.

Leadership, Clubs and Athletics

Sure, college is about classes, studying, and research, but another important part of the experience involves professional development, creativity, leadership, and service. And let’s not forget about fun! With more than 40 student clubs and organizations, there’s something for every interest. Best of all, if you can’t find something from the existing list, grab a few friends and start a new club. It’s really just that easy…

In athletics, Golden Eagles shake things up on the court, the field, and on the sidelines. The U of M Crookston competes at the NCAA Division II level in the Northern Sun Intercollegiate Conference (NSIC) as well as the Intercollegiate Horse Show Association (IHSA) and offers a full range of men’s and women’s athletic programs.

A Diverse, Global Experience

The world really is a small place, and at U of M Crookston we value diversity. Our students bring rich experiences spanning six continents, and more than 20 countries and 40 states! We value diversity because it not only helps you better understand the world, it helps you understand yourself and how your piece fits into the puzzle of global society. Get involved in the many multicultural and international programs on campus, and you’ll see how easy it is to make friends from across the world.

Or choose one of our international programs. Study, intern, volunteer, play, explore – here or anywhere. Take your pick from more than 300 options in 67 countries. Don’t just learn it, live it.

On-Campus Faculty

On-Campus Faculty

Academic Advisor, Online Academic Advisor
(218) 281-8429
Assistant Professor, Honors Program Coordinator
(218) 281-8251
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Related Majors, Minors & Programs...

Interested in a double major or minor to complement your Degree? Check out these other programs at UMC: