Bachelor of Science (BS)

Marketing is everywhere. It grabs our attention, influences our preferences, makes us fall in love with brands, and ultimately entices us to spend money. Marketing is an essential business process that manages the flow of products from the point of conception to the point of consumption. Marketers dig into the minds of consumers using psychological and behavioral techniques. Students in the marketing major will learn skills and strategies to help them identify the customers' needs and wants. Students will also study the challenges facing marketers in the global business environment and develop the critical thinking skills needed to be successful. 

This program is also offered as...

Key Features

Key Features

  • We teach marketing hands-on, which means students actually DO the marketing. Through experiential learning projects, students work with regional businesses to conduct exploratory marketing studies. These projects range from strategic marketing plans addressing the long-term focus of an organization to consumer analysis reports investigating behavioral trends customer exhibit.Teacher teaching to students
  • Faculty ENGAGE students through their unique blend of academic knowledge and “real-world” experience. The small class sizes allow professors to successfully share their marketing knowledge and experience.
  • Students USE current technology and techniques in marketing. As a student, you will use the latest statistical data packages and business analytics to help you make informed marketing decisions.Student presenting to the class
  • The marketing major and minor are available on-campus and online to accommodate various learning styles. The flexibility of the online program allows students to maintain a full-time job while attending school. 
  • Marketing students gain work experience through internship opportunities and applied course work making them work ready.
  • The marketing major is ideal for transfer students with AS or AAS degrees, incoming freshman, and graduates currently working in the field of business.
  • Students working on projectStudents participate in various clubs and activities.

Program Requirements & Curriculum

Program Requirements & Curriculum

To view the current Marketing, BS curriculum, visit our catalog site:
View Marketing, BS curriculum

Also, we offer a minor in Marketing:
View Marketing minor curriculum



  • Account managerPicture of students smiling
  • Advertising sales agent
  • Promotions manager
  • Sales representative
  • Marketing manager
  • Sales managers
  • Market research analyst
  • Public relations managers and specialists
  • Retail sales worker
  • Wholesale and manufacturing sales representative
  • Copy writer
  • Market analysis/ strategic research
  • Marketing director
  • Marketing coordinator
  • Marketing communications manager/director
  • Product manager
  • Brand Manager
  • Event planner
  • Consumer representative

Salaries and Career Opportunities

Employment in advertising, promotions, and marketing management is expected to grow 14% from 2010 to 2020. This industry will continue to be essential for organizations as they seek to maintain and expand their share of the market. Annual wages depend on the job title and responsibilities. The median wage for marketing managers in 2010 was $112,800 with the lowest 10% earning less than $57,750 and the highest 10% earning more than $166,400.

Source: Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, 2012-2013 Edition.

Student Stories

Student Stories

bethany novakShe followed in her sisters’ footsteps when she chose to attend the University of Minnesota Crookston, but Bethany Novak has made her own way and carved her own path. The Business major from Dahlen, N.D., discovered her interests through business and marketing classes and through involvement in campus activities. Learn more.


Delaney Kohorst

Delaney Kohorst, a senior management and marketing major from Cohasset, Minn., was featured recently in a Q&A interview segment by Joelle Yates, a writer for View the piece online.



Janessa DeBoer

Janessa DeBoer '11 marketing major tells about her internship experience with the Center for Rural Entrepreneurial Studies (CRES) and how it helped build a resume and give her important background for a career in business in the Spring 2011 Torch article "Encouraging Entrepreneurs."



Marketing Research Class

Members of the marketing research class presented their research findings on the perceptions of high school students about healthcare careers to a representative from the Northwest Minnesota Area Health Education Center in December 2009. Read their story "Learning that Lasts" in the Spring 2010 Torch magazine.

The UMC Advantage

The UMC Advantage

Small Campus. Big Degree.

Did you know a degree from the University of Minnesota is recognized all over the world? True story. As a system campus of the University of Minnesota system, the U of M Crookston offers access to world-class teaching, learning, and research resources—all in a smaller, more personal campus setting that’s very much like a private school. The University of Minnesota is internationally recognized and respected by not only intellectuals and academic movers and shakers, but major employers who want to hire the best and brightest—namely, you.

Learning and Doing

At the U of M Crookston, you won’t spend all your time behind a desk. Our curriculum is designed around experiential learning, which means we want you to have as much hands-on learning as possible. Depending on your major, you’ll find opportunities to be in the field, the lab, the classroom, or engaging in simulated scenarios that give you a competitive edge when you enter the workforce or head to grad school. You’ll learn the concepts and then actively apply them through projects, field trips, site visits, internships, and interactions with professionals in the field.

Caring Faculty and Staff

Our faculty and staff members are respected not only for their knowledge and skills, but also because they care about you as an individual. They serve as true mentors, offering personalized attention through small class sizes, a student-faculty ratio of 18:1, and by working closely with you as advisors. They take the time to welcome you to the UMC community, watch you grow as a leader and scholar, and help you connect with alumni and other experts.

A Technology-Rich Environment

At the U of M Crookston, we offer every student a laptop computer from day one. Everyone is tech-savvy, wi-fi is everywhere and learning happens in many ways, including simulations, applications and video presentations. It’s a virtual tech-topia! So, when you graduate, you’ll have all the latest technology skills, giving you a competitive edge. Employers consistently report the UMC graduates they hire are their “go to” people for technology and are well prepared for the demands of today’s technological workplace.

Internships, Job Placement and Grad School

More than 87% of U of M Crookston graduates gain full-time employment in their field or enroll in graduate or professional school within one year of graduation. That’s a fact. We’ll sure miss you when you graduate, but we know as a proud Golden Eagle alum, you’ll want to come back to cheer us on at homecoming or catch up with your favorite professors.

Internships. They’re a great way to earn college credit, add to your resume and help answer the question, “is this really what I want to do?” You can find internship opportunities with everyone from the business down the street to Fortune 500 companies. Or maybe grad school is in your future. U of M Crookston students get the educational requirements and resources they need to apply to an array of graduate programs from veterinary science to med school to an MBA program. Many go on for more education in a variety of other fields.

Opportunities for undergraduate research also add real value to your educational experience by allowing you to design and conduct research while working alongside faculty mentors. Research experience is especially helpful if you plan to attend graduate school.

One-Rate Tuition and Scholarship Options

Whether you live in Minnesota, just across the border, across the country, or on the other side of the ocean, you pay the same tuition rate, and the U of M Crookston’s tuition rate is a real value because it’s the lowest of the five campuses that make up the U of M system. Additionally, with merit-based scholarships guaranteed based on GPA and ACT scores and more than 300 specialty scholarships, we really do help make college affordable.

Leadership, Clubs and Athletics

Sure, college is about classes, studying, and research, but another important part of the experience involves professional development, creativity, leadership, and service. And let’s not forget about fun! With more than 40 student clubs and organizations, there’s something for every interest. Best of all, if you can’t find something from the existing list, grab a few friends and start a new club. It’s really just that easy…

In athletics, Golden Eagles shake things up on the court, the field, and on the sidelines. The U of M Crookston competes at the NCAA Division II level in the Northern Sun Intercollegiate Conference (NSIC) as well as the Intercollegiate Horse Show Association (IHSA) and offers a full range of men’s and women’s athletic programs.

A Diverse, Global Experience

The world really is a small place, and at U of M Crookston we value diversity. Our students bring rich experiences spanning six continents, and more than 20 countries and 40 states! We value diversity because it not only helps you better understand the world, it helps you understand yourself and how your piece fits into the puzzle of global society. Get involved in the many multicultural and international programs on campus, and you’ll see how easy it is to make friends from across the world.

Or choose one of our international programs. Study, intern, volunteer, play, explore – here or anywhere. Take your pick from more than 300 options in 67 countries. Don’t just learn it, live it.

On-Campus Faculty

On-Campus Faculty

(218) 281-8188
(218) 281-8178
Academic Advisor, Online Academic Advisor
(218) 281-8429
Assistant Professor
(218) 281-8190

Related Majors, Minors & Programs...

Interested in a double major or minor to complement your Degree? Check out these other programs at UMC: